How the Discussion Went:

Marketing Research Firm to Account Executive:
According to our demographic list segmentation, tweens see the spinning of the blender as an important emotional benefit.

Account Executive to Creative Director:
Our Key Takeaway from research was that the client needs to see the spinning motion in the logo. I'm not seeing that in these concepts.

Creative Director to Client:
The spinning motion in the logo is a visual representation of the physical process. And the yellow means quality.

The result of millions spent in research, design, and implementation:

1 comment:

Schrack Attack said...

ah, blenders. i must have a smoothie.