According to our demographic list segmentation, tweens see the spinning of the blender as an important emotional benefit.
Account Executive to Creative Director:
Our Key Takeaway from research was that the client needs to see the spinning motion in the logo. I'm not seeing that in these concepts.
Creative Director to Client:
The spinning motion in the logo is a visual representation of the physical process. And the yellow means quality.
The result of millions spent in research, design, and implementation:
ah, blenders. i must have a smoothie.
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