Pop quiz time, kiddies!

After debating what has been the greatest event in sports of 2008 thus far with co-workers, (Federer-Nadal won) we began the debate of what individual athletes have the best identities. Obviously Jordan wins (again), but between Federer, Lebron, and Tiger who takes second? Or is there someone else who's hat (or shoes, etc...) you'd like to throw into the ring? Let the games begin!