Still Not Excited? You Can Go Away Now.

The first trailer for the Gary Hustwit film Objectified has finally been released, if you hadn't noticed I'm beside myself with excitement. If you don't know about Objectified, drop everything and go there NOW.

I can't wait to be Objectified

Gary Hustwit has capitalized on the success of Helvetica by filming a new documentary on industrial design, aptly titled Objectified. This one features the likes of Paola Antonelli, Hella Jongerius and Karim Rashid giving their views on personal expression, consumerism, and sustainability. Hustwit also promises to document the creative processes behind their work, which is the part I'm most excited to see...and duplicate...for immediate success as a world-traveling design star. That's how it works, right?